> For the complete documentation index, see [llms.txt](https://docs.slatecx.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.slatecx.com/guides/brand-identity.md).

# Brand identity

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2FQZOVuDMib2V5LgL2SP8B%2Fimage.png?alt=media&amp;token=2f46930a-47d4-4a89-ae4e-129515ec4fc2" alt=""><figcaption></figcaption></figure>

Brand Identity is where you specify colors, typography, icons, and reusable visual assets. It applies to Wallet Slates and to the pre-open Embed widget.

Using the Brand Identity editor you can drastically change how your SlateCX agent looks.

## Name and Title

The Brand Name is where you define the name for your agent. Sometimes the agent name will appear in conversations so its worth the time to create a proper name for your agent.

The Slate Title appears next to your logo when you open a slate in desktop mode. Some customers perfer just to use their logo and leave their title blank, it is not a required field.

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2FzcQ2erRN2GF7foxX9YdJ%2Fimage.png?alt=media&amp;token=e1ec662b-4183-483f-a75d-7082493c79ef" alt=""><figcaption></figcaption></figure>

## Colors

Colors is where you define your brand colors that will appear in both your embedded and desktop slate screens.&#x20;

You can provide a primary color and the platform will automatically generate a palette for you, or you can specify the colors of each of the parts of the SlateCX interface.

On the right hand side you can see a preview of the slate in both the Desktop View and the Mobile View.

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2FKmzd8SFF0RIijo24lGXS%2Fimage.png?alt=media&amp;token=28a89c73-31f4-40b3-819d-d0701d638c7c" alt=""><figcaption></figcaption></figure>

## Fonts

You can specify your font family as well as the default font size you would like to use.

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2Fsa5hMn8uDQmtCEYs3nzv%2Fimage.png?alt=media&amp;token=7e2fd0fd-2df7-427a-b5e7-f97170294eb2" alt=""><figcaption></figcaption></figure>

## Assets

### Favicon

Upload a Favicon that will appear in the tab of the browser.&#x20;

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2FjaQefIshw8I8Bdx5bBev%2Fimage.png?alt=media&amp;token=a0d59389-c99c-4823-aa3c-e37309a23674" alt=""><figcaption></figcaption></figure>

### Logo

Upload a Logo, it will appear in the top left of the SlateCX interface in both the desktop, mobile and embedded view.

<figure><img src="https://2844884401-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5AhClAmEf81WtHS8kM9H%2Fuploads%2F1r6IHmH2B9OKWY33AaIH%2Fimage.png?alt=media&amp;token=cca8a206-fa93-4c8c-9f65-294e215e76ef" alt=""><figcaption></figcaption></figure>

### Entry-point overrides

An entry point can override font family, base font size, accent, surface, and text color for its own widget by editing settings directly inside the entry point configuration.

## See also

* [Embed widget](broken://pages/cjAFA8i7EzjwWLpzmaaX)